UNLEASH THE POWER OF DIGITAL TODAY
Our Digital Marketing Strategy is focused on promoting your business online using a variety of channels like search engines, social media and e-mail marketing. Today’s customer lives across these channels and digital marketing is about finding ways to be present at the right moment to capture the customer.
As a business, you need to stand out in these channels.
The Three Strategies Model
It’s easy to see the importance and the value of building out your online presence. With most online marketing being self service, it’s easy to dive right in. And honestly, many businesses are in such a rush to take advantage of the opportunity, that they fail to build out a proper strategy.
Being digital for the sake of just having a presence in these channels is not the answer.
The key is to build out a dedicated strategy that results in a strong return on investment. Without investing time in a strategy, you’re not only going to miss great opportunities, but you may find your business left behind.
Because digital marketing is so broad, it’s easier to look at your strategy as three distinct strategies that all share a common goal. These strategies cover your Business, your Customer, and your Marketing.
Our goal is to help you develop a cohesive digital marketing strategy. Now there isn’t a one size fits all solution here. Every business needs to create its own strategy.
The Business Strategy
It will identify the Mission statement, Objectives, Value propositions, and the Elevator pitch. This is a great opportunity to practice thinking in a concise manner. Going through this process will help understand who your business is, and where you want your digital marketing strategy to take you.
The Customer Strategy
With the Customer Strategy, we’re trying to do three things:
- The first is to reach the correct audience. It would be a waste of time and advertising spend to pursue the wrong audience. The right audience will have the best return on investment.
- The second is to understand that audience, what it is that motivates them as it relates to our objectives.
- The third is to understand where we’ll find that audience more specifically, what marketing channel we can leverage to connect them with.
The Marketing Strategy
The marketing strategy could be many individual plans, each tailored to one goal for an audience segment we have specified previously. We’ll talk about the three types of posts you’ll be using in digital marketing. Paid, Owned, and Earned.
Please contact us to plan your Digital Marketing Strategy now