Lead Generation Services

Did you know?

24% of telecommunications companies aren’t reaching their revenue goals (20% higher than average) and it is one of the few industries still ranking telemarketing and traditional advertising among their top investments.

A lead is a person who has shown interest in your company’s product or service in some way, including visiting your site for a reasonable amount of time, placing a call, starting a chat session, filling a contact form, following your social media pages and more.

 

Lead Generation is the process of attracting and converting strangers into a lead (as defined in the “What is a Lead?” Tab).

There are many unique ways to attract people to your business. Providing them with enough goodies they’ll become naturally interested in your products and services.

The final part will be to warm the lead up and getting them on the the path to eventually buying.

 

By showing an natural interest in your products and services, it’s those strangers and prospects that are initiating the interaction with you  – versus you, the business, initiating the interaction with them.

This makes it more comfortable and more natural for them to want to buy from you at some point through out the interaction.

A Lead is generated through information collection. You’ll need to collect enough information in order to gauge whether someone has a true, valid interest in your product or service, but knowing how much information is enough information will vary depending on each business.

That is why optimizing your lead generation forms is crucial for the campaign’s performance.

Components of the Lead Generation Campaign

Strategy

The key is to build out a dedicated strategy that results in a strong return on investment. Without investing time in a strategy, you’re not only going to miss great opportunities, but you may find your business left behind.

Story

Is a powerful compelling story that address the shared values between your audience goals and your business products or services.

Ads

It could be Text Ads, Images, Social Media Posts, Email Blasts or Videos. They will invite the visitor to visit your website or landing page.

Visitor

A visitor has discovered your business through one of your marketing channels, like Google, Facebook, LinkedIn, YouTube, Instagram, Twitter, Email and more.

Call to Action (CTA)

A call-to-action or CTA is an image, button, or message that calls website visitors to take some sort of action.

Landing Page

Is a website page or social media page, where a visitor lands on after clicking on your ads. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads.

Forms

Are typically hosted on landing pages, although they can technically be embedded anywhere on your site. They consist of a series of fields (like in our example above) that collect information in exchange for an offer.

Offer

is the content or something of value that’s being “offered” on the landing page. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.

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