Did you know?
24% of telecommunications companies aren’t reaching their revenue goals (20% higher than average) and it is one of the few industries still ranking telemarketing and traditional advertising among their top investments.
A lead is a person who has shown interest in your company’s product or service in some way, including visiting your site for a reasonable amount of time, placing a call, starting a chat session, filling a contact form, following your social media pages and more.
Lead Generation is the process of attracting and converting strangers into a lead (as defined in the “What is a Lead?” Tab).
There are many unique ways to attract people to your business. Providing them with enough goodies they’ll become naturally interested in your products and services.
The final part will be to warm the lead up and getting them on the the path to eventually buying.
That is why optimizing your lead generation forms is crucial for the campaign’s performance.