Four Entertainment Group is using Zenreach to bring customers back.
Founded in 2007, Four Entertainment Group (4EG) is a 15 location group comprised of bars and restaurants throughout greater Chicago and Cincinnati. As 4EG expanded in both physical locations and subsequent customer volume, they experienced difficulty in effectively marketing to their visitors and cultivating loyalty amongst all customers – new and old. With Zenreach, 4EG found a solution to seamlessly collect up-to-date contact information and demographic profiles for their customer base while ensuring personalized messaging to all who walked through their doors.
The Challenge
Prior to the Zenreach implementation, 4EG lacked an effective email collection method to easily apply across their multiple locations. Up to that point, their strategy for building their email list relied on the use of written raffle tickets tethered to prizes and other incentives. Due to its manual nature, this labor-intensive collection method was time-consuming represented only a small percentage of their customer base and provided little to no insight into who their actual customers were. As 4EG’s managed portfolio grew, the need for effective communication with their customers became apparent in order to leverage their growing sphere of influence.
The Solution
Right out of the gate, 4EG experienced an increased email collection rate through Zenreach’s branded captive portal, customized for each location. From these emails, 4EG gained insight into customer visit history and demographic profiles – based on public information associated with each customer’s email address including name, age, gender and location. Using this data, 4EG created customized smart messages triggered by visit history collected through Zenreach’s platform. 4EG’s businesses now seamlessly collect email addresses and effectively market special offers and promotions to the right customers at the right time.
The Results
Zenreach helped 4EG build their email database to over 63,000 contacts and customer profiles. Equipped with automated messaging to encourage visitors to come back and boost loyalty among repeat customers, 4EG’s marketing team has seen over 13,000 customers return as a result – a 20% Walk-Through Rate™. 4EG continues using Zenreach as they grow.